Independent creative studio. Brooklyn, New York.
LABAY Market — Brooklyn, New York

Rooted in Grenada.
Reaching beyond the block.

LABAY is a Grenadian market in Brooklyn’s Little Caribbean, with produce, personality, and a story worth spending time with.

STIR leads its creative direction and digital channels, produces short-form content, manages its website and e-commerce work, and coordinates wholesale account relationships.

Inside Labay Market in Brooklyn: a worker in an apron holding breadfruit, shelves of Caribbean goods behind her.
Inside LABAY Market · Little Caribbean, Brooklyn.

From the shop floor to the screen.

The work starts inside the business: the fruit arriving, the questions customers ask, and the conversations that happen around the counter.

We turn that material into content and connect it to the places where people can learn more, shop, and stay in touch.

The reach so far.

5M organic viewsAcross LABAY’s channels, excluding creator collaborations.
10M+ views including creator collaborationsAcross the same reported nine-month period. No paid ads.
LABAY through their lens

Selected videos from creators who visited and featured the market.

Out in the neighborhood

Events and activations that brought LABAY into new settings, with STIR helping turn the idea into something people could experience.

  • Nike Tennis August 2026 · Marcy Playground, Brooklyn · Produced by Kindred

    STIR developed the menu and concept, coordinated staffing, and ran LABAY’s stand on the day.

  • Hoopbus × Red Bull Nostrand Avenue, Brooklyn

    STIR coordinated LABAY’s participation and the street-closure arrangements.

  • NYC Health + Hospitals South Brooklyn Health

    STIR produced and managed LABAY’s participation.

The work behind the relationships.

Kabawa

Momofuku Group

Café Charmant

Catch Hospitality Group

STIR manages LABAY’s wholesale account relationships with Kabawa and Café Charmant, coordinating communication, invoicing, payments, and deliveries with the market’s team.

The New Yorker ↗ describes Kabawa’s sourcing relationship with LABAY.

LABAY in the press

Selected stories, features, and mentions of the market.

The New YorkerLABAY is named as a produce source for Kabawa.The Food Scene Opens in a new tab New York MagazineVic Mensa names LABAY in “What I Can’t Live Without.”The Strategist · August 2026 Opens in a new tab Ebony“Why This Market In Brooklyn Has The Best Mangos In NYC.”Starr Rocque · September 2025 Opens in a new tab Time Out New YorkLABAY is included in a guide to Black-owned Flatbush.Morgan Carter · February 2025 Opens in a new tab Grub StreetLABAY featured in Grub Street. Opens in a new tab The Grocery List ShowAn episode filmed at the market.PBS Independent Lens · June 2025 Opens in a new tab

What could this look like for your business?

Let’s talk about the story, the opportunity, and the work it would take to get there.

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