I’m Rasheed. I like getting close to the work.
My background moves through music, hospitality, and independent business—from internships at Universal Music Group, Roc Nation, and iHeartRadio to building the creative and digital side of LABAY Market in Brooklyn.
STIR brings those experiences together.
I’m interested in what makes people care about a business: the product, the personality, the details regulars already know. Then I work on how that comes through in the brand, the content, and the places people find it.
The creative decisions have to work in the business.
At LABAY, that means moving between content, the website, events, and wholesale relationships. It has taught me to think about what happens after someone pays attention.
Can they find what they saw? Understand what’s available? Place an order? Get an answer?
Those details shape the creative work.
There’s room to build with us.
STIR is growing through the projects we take on and the people we bring into them. If you make things, see things differently, or have a skill the work could use, I’d like to hear from you.