Independent creative studio. Brooklyn, New York.

ATTENTIONSHOULDPAY.

You’ve built something people should know about. We shape the brand, make the content, and build the digital presence to help it travel.

Start a project See the LABAY story About the studio

Illustration: a small cream studio building drawn as an isometric pixel diorama, its sign reading STIR, with one oversized red campaign sheet carrying the STIR wordmark billowing out of an upper opening into open blue. Someone works at a lit table inside; another figure walks to the open red door.

Three ways into STIR

For businesses

Make what people see match what you’ve built.

For creators

Have an eye for a story? Show us what you make.

Collaborate with STIR

Bring your skill, your perspective, or an idea worth making.
What we do

Give people a reason to pay attention. Then somewhere to take it.

A business gives us plenty to work with: a product people come back for, a founder with a point of view, a story that hasn’t reached enough people.

We find what matters and build around it—from the way the brand looks to the content people share and the website they land on.

See how we can work together

Brand & directionFind the angle. Shape the identity. Give the business a recognizable voice.
Content & campaignsTurn what’s happening in the business into something people want to watch, share, and remember.
Web & digital presenceMake it easier for people to understand the offer, place an order, or get in touch.
The flagship

A neighborhood market.
A much larger reach.

Inside Labay Market in Brooklyn: a worker in an apron holding breadfruit, shelves of Caribbean goods behind her.
Inside LABAY Market · Little Caribbean, Brooklyn.

At LABAY Market, the story starts with Grenadian produce and the people around it. Our work connects that world to the content, website, and relationships carrying it further.

Creative direction. Short-form content. E-commerce. Events. Wholesale coordination. One ongoing relationship across the business.

5MOrganic views across LABAY’s channels, excluding creator collaborations.
10M+Including creator collaborations, across the same reported nine-month period. No paid ads.

Inside the LABAY project

LABAY through their lens

Selected videos from creators who visited and featured the market.

Out in the neighborhood

Events and activations that brought LABAY into new settings.

  • Nike Tennis August 2026 · Marcy Playground, Brooklyn · Produced by Kindred

    STIR developed the menu and concept, coordinated staffing, and ran LABAY’s stand on the day.

  • Hoopbus × Red Bull Nostrand Avenue, Brooklyn

    STIR coordinated LABAY’s participation and the street-closure arrangements.

  • NYC Health + Hospitals South Brooklyn Health

    STIR produced and managed LABAY’s participation.

Inside the LABAY project

LABAY in the press

Selected stories, features, and mentions of the market.

The New YorkerLABAY is named as a produce source for Kabawa.The Food Scene Opens in a new tab New York MagazineVic Mensa names LABAY in “What I Can’t Live Without.”The Strategist · August 2026 Opens in a new tab Ebony“Why This Market In Brooklyn Has The Best Mangos In NYC.”Starr Rocque · September 2025 Opens in a new tab Time Out New YorkLABAY is included in a guide to Black-owned Flatbush.Morgan Carter · February 2025 Opens in a new tab Grub StreetLABAY featured in Grub Street. Opens in a new tab The Grocery List ShowAn episode filmed at the market.PBS Independent Lens · June 2025 Opens in a new tab
The STIR approach

The STIR approach

01Read the room.

Every business has its own rhythm. We get close to the people, the product, and the customers to understand what’s already working—and what deserves more attention.

A clear direction.

02Set the scene.

We give that direction a form people can recognize. The identity, the content, the website: each piece helps tell the story and gives people a reason to take the next step.

Work ready to meet the world.

03Make it travel.

We put the work where people can find it. For ongoing partners, we keep creating, learn from the response, and improve the path from first impression to inquiry or order.

A presence that keeps moving.

The studio

Led by Rasheed Jordon.
Built in Brooklyn.

STIR brings creative direction close to the business. Close enough to understand the product, hear the customers, and see what needs to happen after a post goes live.

That’s the approach Rasheed is building the studio around—with room for creators and collaborators who bring something of their own.

Meet Rasheed

Illustration: a cutaway of a room inside the STIR studio, drawn as an isometric pixel diorama. Rasheed stands at a worktable, leaning over paper layouts with one hand on a proof; a camera and a monitor showing a cream and cobalt page sit beside him, a small red campaign proof hangs on the cream wall and the familiar red door stands open at one edge.

What are you building?

Tell us what’s working, what isn’t, and where you want to take it.

Start a project

Have something else to bring? Create with STIR · Collaborate with STIR

Illustration: a corner of the STIR studio drawn as an isometric pixel diorama. An empty chair is pulled back from a worktable holding one cream project sheet with a small red mark, a pencil and a task lamp; finished work is stacked at the far edge and the red door stands open behind.